On Second Thought

When it comes to peak performance, it’s the second thought that stops all of us. Human beings are great at two things: Discovering what action is really necessary. Making up stuff that keeps us from taking action. Our minds are always working. Thought continues to drive new ideas and innovation. But our thoughts can actually… Continue reading On Second Thought

How to Pitch a Social Cause or Non-Profit to Donors

A non-profit organization, or social cause, has a built-in marketing challenge. For donors: Non-profits and social causes defy comparison. How can you determine if your orphans are more important than someone else’s lymphoma? Is the museum better than the opera – and what is more deserving than childhood obesity (for example), or the Girl Scouts?… Continue reading How to Pitch a Social Cause or Non-Profit to Donors