Video Four  - And More 

There is a ripple effect in every persuasive conversation, or pitch.

So many times we focus on getting our point across, and we lose sight of the impact of our ideas.

But, for your listener, what matters most is the outcome. Are you asking them to take action that may be difficult? 

On the surface, all changes can be lumped into a pile. That pile is called "pain".

All persuasive conversations are about change, in some form or fashion. But not all change is pain.

Sometimes change is progress.

What kind of progress would you like to make, in your personal communication? What would it mean to you, if you could pitch your idea, your company, your vision... or even just yourself... more effectively?

Maybe you are leading a team right now. Or you'd like to be. Maybe you are working in sales, or marketing, and you know better than anyone that purposeful and powerful communication is the one thing that could really accelerate your impact. 

You know what's stopping you: your communication skills.

In my work with clients, ranging from top-tier universities to the boardrooms in Fortune 500 Companies, there's one thing I've learned: communication is the key to real impact. If you can't convey your ideas clearly, concisely and confidently, how are people going to "get" you?

How will they get the value of your ideas?

And how will they know to follow your lead?

Look, if your ability to lead others starts and stops with your rank, office or title, there's something missing.

Maybe you are already a good communicator. Perhaps you run your own business, or a division of your company, or an important team. What's going to take your impact to the next level? 

Got conflict? "Let's talk it out" is the first step. Understanding how to approach the high-stakes conversation - even conversations that can be emotionally charged - requires new insight. It's easy to get caught up in the emotions and perceptions, but beyond what most people are thinking is what most people should be doing! Will you be able to take action, when it's time for you to stand and deliver? When you step in front of the investors, the company, the Board of Directors, or the hiring manager: will you have the confidence you need to succeed? 

Now, you can. And you will. If you're ready to take action. 

Being persuasive isn't about being manipulative, and here's the difference: look at your agenda. If you wish to persuade, ideally you are leading someone to an outcome that is mutually beneficial. Your focus is on service. You wish to persuade your audience towards a positive change: what's best for your listener. If you wish to manipulate, you are only focused on what's best for you. 

When you're able to see that what's best for you isn't always what's best for your audience, you can serve at a higher level. Because you're not just serving yourself. When you are focused only on yourself, that's a warning sign that you are working only on manipulation.

It's counter-intuitive, but it's true: focusing on your listener, your audience, is the first way to create real value. Persuasion is the way to share that value. Ideally, that value is mutually beneficial - in other words, everyone wins by moving in the direction you suggest. 

Not every conversation is going to lead to the outcome you want. But you owe it to yourself to have every possible opportunity to succeed. To tell your story so that others can say, "I get that. I want that. Tell me more."

Be persuasive. Your career requires it. 

​You've seen the other videos. 

You know there's more to discover.

And by now I hope you know that your frustration doesn't have to continue.

Keep one thing in mind: I've helped thousands of people to change their results, and I want to help you, too. I've traveled around the world, working with brands on four continents. Now I want to work with you. Why? Because you have a story to tell.

The number one challenge facing you, me and everyone else: connection. 

We have more ways than ever to connect. But we don't know how to communicate, when the moment calls for something more than 280 characters.

I want to invite you to an opportunity: an opportunity to access new skills and training, via my entire video course. I believe that these materials could make a difference for you - because I've seen the same difference for so many of my clients.   

​It's a fifteen-part video course (including the four modules you just watched), plus exclusive bonus materials you won't find anywhere else. 

Your exclusive membership gives you access to everything you need to change the conversation.

Here's what's included:

Here are the additional modules and course materials:

• Module 5: I'll Never Forget the Time When 5:25
• Module 6: How to Introduce the Unexpected 6:55
• Module 7: The Source of True Wealth 4:00
• Module 8: The Nature of Agreement 5:42
• Module 9: Who Sits in the Empty Chair? 4:15
• Module 10: Getting to Yes 3:24
• Module 11: Easy and Confident Conversation Starters 3:45
• Module 12: Insecurity, Confidence and the High-Stakes Conversation 6:26
• Module 13: More on Confidence vs. Insecurity 5:01
• Module 14: Decision Making and Living in the Moment 13:01
• Module 15: Bringing it All Together 8:02

PLUS these Bonus Video Modules and Downloadable Materials:

• TWO Great Elevator Pitch Example Videos - learn from entrepreneurs who know how to implement these skills, and follow along as you look for the elements of a great pitch!
• Credibility, Connection and Expertise - a must-see for any entrepreneur or solopreneur. Here's how to present yourself as an authority, without beating your chest or making people uncomfortable.
• Advanced Sales Strategies - examples and models for you to follow
• How to Deal with Difficult People - a three-step process for diffusing the situation
• How to Stop Saying "UMM" and "UHH" - and "like" and "you know" and other stop words that don't serve you.
• Questions, quizzes and ideas for you to consider along the way - to help reinforce your learning, and your application of new ideas