Here's the best way to access this course: Watch a video. Wait, that was obvious, right?

Write down one thing - one main idea - when you are done watching the video. Maybe there's more than one thing that stands out - but the key is to write it down (speak it into your favorite app, or put pen to paper - it doesn't matter how you do it.  Just get a record of your thoughts, when they are fresh). Even better: watch these modules with a friend, or your team, and discuss what you heard.

Here's a good place to start a discussion, if you're not going it alone:

"What did you hear that you haven't heard before? What did you hear in a new way?"


The modules are short, and designed around a big idea (or just a few big ideas). What did you see, and hear, as a result of what you watched? It may seem like a small step, but capturing what you discover in each video will help you to build a framework for changing the conversation.

You are building your own personal base of ideas and insights - a collection of personal discovery that will lead you towards your goals. Let's concentrate on finding your way to Conversational Leadership

Maybe you find that the video confirms something you already know. However, there's more to discover. In order for these videos to help you see things in a new way, look for what's new (as opposed to confirming what you may already know, or do). After all, if you're already doing it, it's what got you where you are so far. You're not here to reinforce the status quo.

Look for what's new, to go beyond where you are right now.

Look for the new ideas that can help you to change the conversation. And write them down.

Why? Because taking action is the best way to reinforce new realizations. And, when you look for what's new, you make the discoveries that matter most.

This first page contains the first four videos. If you've already seen them, go to the next set of videos now. Then, videos 9-15 are located here. 

The bonus materials and downloads are located here, if you want to jump ahead. But it's best to watch each of the videos in sequence, as they are designed to build on one another.  Questions? Concerns? Comments? admin@chriswestfall.net

VIDEO 1: Persuasion Creates Change

Here's how to convey your vision, using the concept of the elevator pitch. When it comes to the persuasive conversation, where do you begin? This video shows you a starting point - a way to enter into a conversation that's compelling and clear. Discover three key words that can guide you towards new results, without being pushy, fake or arrogant. Length: 8:57


Find out where the strongest conversation starts. Identify the area where your ideas and innovation can easily come to life, and create maximum impact. Placing your attention on what matters most, so that your message resonates with your audience. There's something that's more important than your content. Do you know what it is? Length: 6:11

VIDEO 3: The High Concept

The High Concept is an important conversational device that can help you to connect with anyone, anywhere, anytime. Incorporating the High Concept idea in this video, be sure to check out the study questions. You may want to review this video with a partner or associate, so that you can complete a short assignment afterwards.

For this quick quiz, it's best to work with a partner - someone who is sharing in this journey, and who has seen the video.

1.  Talk with your partner about high concepts. What are examples that you see - examples of high concepts, that are true for everyone?
2. When your partner hears you mention a high concept, he or she will let you know. That means it's your partner's turn.
3. High Concepts almost always fit into this simple prompt: "Doesn't it seem like..."  You may have heard examples like this, in the video. Do your ideas fit into the format, and create the answer that was described in the video?
4. Once you and your partner have both identified high concepts that anyone, anywhere can say 'yes' to, shift your focus. Look at the market that you serve: your company, your customers, your employees, your leadership team. What are high concepts for the audiences you identify as most important? For example, a high concept for plumbers might be that everyone wants an easier way to track inventory, in the office and in the work trucks. However, a pilot, opera signer or doctor may not see that as a high concept because, well, they are not plumbers. What are the high concepts of your industry, your marketplace...or your potential employer?​

Length: 5:03

VIDEO 4: The Big Picture

Introducing four words, and two key questions, that can guide you towards greater impact. Here's how you can shift your focus, and create more powerful results. Especially useful when introducing a new initiative, product or service.  Also useful in negotiations.  Length: 4:29

Questions or comments? Click here for support: admin@chriswestfall.net

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