Welcome to the Mini-Course

Here are the first four videos. As you watch these videos, consider how you would like to improve your communication skills. Look for something new - something to discover - in each of these short modules. Because innovation doesn't come from what you already know. Ready to begin? Here's the first one:

VIDEO 1: Persuasion Creates Change

Here's how to convey your vision, using the concept of the elevator pitch. When it comes to the persuasive conversation, where do you begin? This video shows you a starting point - a way to enter into a conversation that's compelling and clear. Discover three key words that can guide you towards new results, without being pushy, fake or arrogant. Length: 8:57


Find out where the strongest conversation starts. Identify the area where your ideas and innovation can easily come to life, and create maximum impact. Placing your attention on what matters most, so that your message resonates with your audience. There's something that's more important than your content. Do you know what it is? Length: 6:11

VIDEO 3: The High Concept

The High Concept is an important conversational device that can help you to connect with anyone, anywhere, anytime. Incorporating the High Concept idea in this video, be sure to check out the study questions. You may want to review this video with a partner or associate, so that you can complete a short assignment afterwards.

For this quick quiz, it's best to work with a partner - someone who is sharing in this journey, and who has seen the video.

1.  Talk with your partner about high concepts. What are examples that you see - examples of high concepts, that are true for everyone?
2. When your partner hears you mention a high concept, he or she will let you know. That means it's your partner's turn.
3. High Concepts almost always fit into this simple prompt: "Doesn't it seem like..."  You may have heard examples like this, in the video. Do your ideas fit into the format, and create the answer that was described in the video?
4. Once you and your partner have both identified high concepts that anyone, anywhere can say 'yes' to, shift your focus. Look at the market that you serve: your company, your customers, your employees, your leadership team. What are high concepts for the audiences you identify as most important? For example, a high concept for plumbers might be that everyone wants an easier way to track inventory, in the office and in the work trucks. However, a pilot, opera signer or doctor may not see that as a high concept because, well, they are not plumbers. What are the high concepts of your industry, your marketplace...or your potential employer?​

Length: 5:03

VIDEO 4: The Big Picture

Introducing four words, and two key questions, that can guide you towards greater impact. Here's how you can shift your focus, and create more powerful results. Especially useful when introducing a new initiative, product or service.  Also useful in negotiations.  Length: 4:29

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